The Considered Home

Why I Started IDO Home

In 2011, Emma Dodds founded IDO Home with a simple idea: to help people find unique pieces for the spaces they create. Drawing on her background in interior design, hotel procurement and global sou...

How to Choose a Sofa Online: Do You Really Need to Sit on It First?

Buying a sofa online doesn’t have to be a guessing game. We look at the key things to consider — from seat depth and cushion construction to fabric, proportions and room size — to help you choose a...